HubSpot vs Mailchimp — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
Mailchimp
Simplified email marketing
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓Rating: 4.4/5
- ✓500+ integrations
- ✗From €20/month
Mailchimp
Mailchimp is the world's best-known email marketing platform. Its intuitive interface and generous free plan make it the ideal starting point for SMEs beginning with email marketing.
- ✓From €13/month
- ✓14,600 reviews
- ✗Rating: 4.3/5
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and Mailchimp?
HubSpot and Mailchimp are two SaaS solutions in the same category. After analyzing pricing, features and reviews, HubSpot scores best overall for European SMEs in 2026.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or Mailchimp?
Mailchimp is the most affordable option with a starting plan from €13/month.