HubSpot vs Copper — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Copper is the obvious choice for small teams fully embedded in Google Workspace who want their CRM to feel like a native Google app rather than a separate platform. HubSpot wins as soon as you need marketing automation, complex workflows, or plan to scale beyond a handful of sales reps.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
Copper
CRM built for Google Workspace
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓Comprehensive platform that grows with you from startup to mid-market without needing to re-platform — Copper often becomes a bottleneck at 20+ users
- ✓Marketing automation, content tools, and lead generation features are built in rather than requiring separate subscriptions
- ✓Far richer reporting and dashboard capabilities, including custom report builders and revenue attribution
- ✓The mobile app is feature-complete and works well offline, while Copper's mobile experience is more limited
- ✗The Google Workspace integration, while available, is nowhere near as seamless as Copper's — HubSpot still feels like a separate application
- ✗Setup complexity is overkill for small teams just wanting to track deals from their Gmail inbox
- ✗Per-contact pricing on the marketing side can catch Google-centric teams off guard who are used to Copper's simpler per-seat model
Copper
Copper is the only CRM built natively for Google Workspace. If your team uses Gmail and Google Drive, Copper integrates perfectly without changing your habits.
- ✓Lives entirely inside Gmail and Google Calendar — contacts, deals, and activities appear in a sidebar without switching tabs or applications
- ✓Automatic data enrichment pulls company info and creates contact records from email interactions with minimal manual entry
- ✓Chrome extension-first design means reps spend zero time on data entry for activities that happen in email
- ✓Setup takes hours, not days — ideal for agencies, consultancies, or service firms with 3-15 people
- ✗Completely dependent on Google Workspace — if any team member uses Outlook or if you ever switch email providers, Copper becomes unusable
- ✗Workflow automation is rudimentary compared to HubSpot: limited trigger conditions, no branching logic, and no A/B testing
- ✗The product has stagnated in recent years with slower feature releases, raising concerns about long-term viability for growing teams
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and Copper?
Copper is the obvious choice for small teams fully embedded in Google Workspace who want their CRM to feel like a native Google app rather than a separate platform. HubSpot wins as soon as you need marketing automation, complex workflows, or plan to scale beyond a handful of sales reps.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or Copper?
HubSpot is the most affordable option with a starting plan from €20/month.
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