ActiveCampaign vs GetResponse — 2026

Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.

Our recommendation 2026
ActiveCampaign wins the comparison
Advanced marketing automation
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Detailed comparison

Recommended
ActiveCampaign

ActiveCampaign

Advanced marketing automation

GetResponse

GetResponse

All-in-one marketing automation

Pricing
29/month
Free plan available
Plan Pro
€149/month
€49/month
Rating
4.5
4.2
GDPR compliant
EU hosting
Free tier
Mobile app
API
Integrations
870+
150+
Support
email, chat
email, chat
ActiveCampaign

ActiveCampaign

ActiveCampaign combines email marketing, marketing automation and CRM in one powerful platform. Its visual automation workflows make it the go-to choice for SMEs wanting to personalize their customer communication.

Strengths of ActiveCampaign
  • Rating: 4.5/5
  • 870+ integrations
  • 10,200 reviews
Weaknesses of ActiveCampaign
  • No free plan
  • From €29/month
GetResponse

GetResponse

GetResponse is a complete marketing automation platform combining email marketing, landing pages, webinars and advanced automations. EU servers available, ideal for European SMEs focused on GDPR compliance.

Strengths of GetResponse
  • Free plan available
  • From €15/month
Weaknesses of GetResponse
  • Rating: 4.2/5

Which tool to choose based on your use case?

Startups & free tier
GetResponse
All-in-one marketing automation
Large teams
ActiveCampaign
Advanced marketing automation
GDPR / EU data
ActiveCampaign
Advanced marketing automation

Pricing comparison

ActiveCampaign
No free plan
€29/month
From149/month Pro
GetResponse
Free plan available
€15/month
From49/month Pro

Frequently asked questions

What is the difference between ActiveCampaign and GetResponse?

ActiveCampaign and GetResponse are two SaaS solutions in the same category. After analyzing pricing, features and reviews, ActiveCampaign scores best overall for European SMEs in 2026.

Does ActiveCampaign have a free plan?

No, ActiveCampaign does not have a free plan, but usually offers a 14 to 30-day free trial.

Which is cheaper, ActiveCampaign or GetResponse?

GetResponse is the most affordable option with a starting plan from €15/month.