ActiveCampaign vs Kit (ConvertKit) — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
ActiveCampaign
Advanced marketing automation
Kit (ConvertKit)
Built for content creators
ActiveCampaign
ActiveCampaign combines email marketing, marketing automation and CRM in one powerful platform. Its visual automation workflows make it the go-to choice for SMEs wanting to personalize their customer communication.
- ✓EU hosting
- ✓Rating: 4.5/5
- ✓870+ integrations
- ✓10,200 reviews
- ✗No free plan
- ✗From €29/month
Kit (ConvertKit)
Kit (formerly ConvertKit) is the email marketing and automation platform designed for creators — bloggers, podcasters, course builders. Simple but powerful opt-in forms, automated sequences and commerce features.
- ✓Free plan available
- ✓From €25/month
- ✗EU hosting N/A
- ✗Rating: 4.4/5
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between ActiveCampaign and Kit (ConvertKit)?
ActiveCampaign and Kit (ConvertKit) are two SaaS solutions in the same category. After analyzing pricing, features and reviews, ActiveCampaign scores best overall for European SMEs in 2026.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not have a free plan, but usually offers a 14 to 30-day free trial.
Which is cheaper, ActiveCampaign or Kit (ConvertKit)?
Kit (ConvertKit) is the most affordable option with a starting plan from €25/month.