Shopify vs WooCommerce — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
Shopify
The leading e-commerce platform
WooCommerce
Open source e-commerce for WordPress
Shopify
Shopify is the world's #1 e-commerce platform. With over 8000 apps and robust infrastructure, it is the choice of millions of online stores of all sizes.
- ✓Rating: 4.5/5
- ✓8000+ integrations
- ✓11,200 reviews
- ✗No free plan
- ✗EU hosting N/A
WooCommerce
WooCommerce is the leading e-commerce plugin for WordPress. Free and open source, it offers total flexibility to create an online store on your own server.
- ✓Free plan available
- ✓EU hosting
- ✗Rating: 4.4/5
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between Shopify and WooCommerce?
Shopify and WooCommerce are two SaaS solutions in the same category. After analyzing pricing, features and reviews, WooCommerce scores best overall for European SMEs in 2026.
Does Shopify have a free plan?
No, Shopify does not have a free plan, but usually offers a 14 to 30-day free trial.
Which is cheaper, Shopify or WooCommerce?
WooCommerce is the most affordable option with a starting plan from €0/month.